FOR IMMEDIATE RELEASE
Slide-Lok Increases Visibility Through National Branding Campaign
Slide-Lok, the nation's leading manufacturer of garage cabinets and garage storage systems and supplier of the industry leading garage floor coating system, increases brand awareness with introduction of nationwide vehicle branding effort.
Phoenix, AZ - May 16, 2007 - For Slide-Lok, it's always been about supporting their dealers for the benefit of the customer. By providing top quality garage cabinets, garage storage, garage flooring, and closet systems to the customer through their well trained and well supported North American dealer network, Slide-Lok has found the formula for success. Now, Slide-Lok announces the latest in a long line of dealer support services aimed at helping its dealer network increase brand awareness and attract customers.
Jason Jantzen, marketing director at Slide-Lok, has recently announced the roll-out of another marketing support program as part of Slide-Lok’s long term strategy to build brand recognition throughout North America. Following extensive research in brand augmentation, Jantzen’s team has given the go ahead on the design and implementation of a new vehicle and trailer wrap design that will lend continuity to Slide-Lok’s extensive dealer network.
Jantzen explains, “Uniformity is critical in building brand recognition and our research revealed wide disparities within the overall home organization industry with how many companies display their image.” Jantzen also states, “Leveraging our large and expanding dealer network to introduce a uniform and competitively priced vehicle wrap fits perfectly with our long term strategy of building our brand through national advertising and increased visibility.”
Brian Strayer, president of Slide-Lok, added “We know that a key goal in differentiating ourselves from the competition is to provide best in class training and marketing support to our dealer network.” Strayer added, “Slide-Lok’s marketing team, under Jason’s leadership, continues to demonstrate that they understand the value of leveraging our large network to roll out high quality marketing support at prices that are difficult for any one dealer to negotiate on their own.”
For more information on Slide-Lok garage cabinets, garage floor coating systems, garage storage and their patented, innovative design advantages, contact Slide-Lok directly at 800-835-1759 or visit them on the web at www.slide-lokofthebayarea.com.
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok’s garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok’s garage flor coatings feature a 1 day install and are 4x stronger than epoxy; and Slide-Lok’s closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok.
Slide-Lok’s dealer network includes more than 150 dealers across the United States and Canada.