FOR IMMEDIATE RELEASE
Slide-Lok Expands to Southeast Florida;
Forms Slide-Lok of SE Florida
Slide-Lok of SE Florida becomes latest Slide-Lok Master Dealer; SE Florida to have supplier of industry leading garage cabinets, garage floors, closet systems and home organization products from Slide-Lok
Phoenix, AZ – January 21, 2008 -
Slide-Lok further develops its Master Dealer network and advances its already existing leadership in garage cabinets, garage floor coatings, garage interiors, and closet systems with the creation of Slide-Lok of SE Florida. Slide-Lok of SE Florida will proudly serve the southeastern coast of Florida, including the areas of Vero Beach, Port St. Lucie and West Palm Beach.
Malcolm Reding, owner of Slide-Lok of SE Florida, brings over 20 years of experience in marketing and sales with two Fortune 500 companies and has spent the past 25 years in small scale commercial and residential real estate development. In Reding’s pursuit to find the best home storage company, he diligently researched several companies in this competitive industry. Reding spoke with several Slide-Lok Master Dealers in Florida and across the country. His research and conversations confirming Slide-Lok’s superiority in the garage interiors and home storage industries, Reding stated, "What I learned was that Slide-Lok was at the cutting edge in product design and had the best combination of both product and marketing support for their dealers. They have the only garage cabinet line that is made of plywood and not particle board. This, I concluded was paramount because of the high humidity level we have in Florida. I have close personal experience with the unsuitability of particle board cabinets in this environment. Together with their garage floor coating system, Slide-Lok has the perfect combination of design, quality and support for Florida homeowners.”
Slide-Lok recently made major commitments to build the company’s national brand identity and have received a big boost in that effort from Slide-Lok’s recent licensing agreement with the top drivers of NASCAR. Reding feels this endeavor will create excitement for the consumer, especially in the Florida areas in which he will be conducting business. Reding added, “I’m very excited about the forthcoming NASCAR branded ’Slide-Lok Racing Garage‘ and about the other opportunities that can stem from this licensing agreement. I believe Slide-Lok has an excellent business plan and has the people in place to implement it. The opportunity for my business to excel in this area of the country is exceptional.” Reding has plans to open a showroom in Vero Beach in early 2008, followed by a second showroom in the latter part of 2008 in Martin County. A third showroom, in Palm Beach County, is planned for 2009.
Brian Strayer, president of Slide-Lok, stated, “Malcolm Reding brings a wealth of marketing and business experience to the Slide-Lok organization, and we are extremely excited to have him as a Master Dealer and look forward to helping him excel in Southeast Florida.”
For more information on Slide-Lok garage cabinets, garage floor coating systems, garage storage products or closet systems, contact Slide-Lok of SE Florida at 772-562-5222 or www.Slide-LokofSEFlorida.com, or Slide-Lok directly at 800-835-1759, or visit them on the web at www.slide-lokofthebayarea.com.
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok’s garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok’s garage flooring system features a 1 day all weather install and is 4x stronger than epoxy; and Slide-Lok’s closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Sprint Cup Series drivers. Slide-Lok’s garage cabinets are also featured on BobVila.com.
Slide-Lok’s dealer network includes more than 150 dealers across the United States and Canada.