FOR IMMEDIATE RELEASE
Roush Fenway Racing Gives Green Light to Slide-Lok as Licensing Partner for Garage Interiors
Phoenix, AZ - October 29, 2007 - With two of Roush Fenway Racing’s prominent drivers currently in the Chase for the NASCAR Nextel Cup Series Championship, the motorsports team has agreed to licensing terms with garage interiors and home storage market leader, Slide-Lok for the categories of garage cabinets, garage flooring and closet systems for a multi-year term.
Slide-Lok’s latest licensing agreement, which comes on the heels of their recent announcement with NASCAR includes the signing of Roush Fenway Racing’s drivers Matt Kenseth, No. 17 Ford Fusion and Carl Edwards, No. 99 Office Depot Ford Fusion. The Roush Fenway Racing drivers will be prominently featured in Slide-Lok’s new “Racing Garage” product line which will showcase the names, numbers, color schemes and signature logos of the top drivers of NASCAR integrated into Slide-Lok’s patented plywood garage cabinets, slat-wall systems and garage floor coatings. The much anticipated Slide-Lok Racing Garage line is set to debut during the 2008 running of the Daytona 500 in February.
Slide-Lok president, Brian Strayer stated, “Slide-Lok is thrilled to leverage the long standing tradition of excellence that Roush Fenway Racing enjoys which truly complements Slide-Lok’s legacy of producing the highest quality garage and home storage products on the market.”
Slide-Lok marketing director Jason Jantzen remarked, “Partnering with Roush Fenway Racing and their drivers is one of the many steps towards actualizing Slide-Lok’s long term branding strategy and we’re confident that the popularity of Matt Kenseth and Carl Edwards will instantly boost the marketability of our Racing Garage product line.”
“Roush Fenway Racing is proud to welcome Slide-Lok to our family of licensees and we see tremendous potential for the upcoming launch of their new Racing Garage product line,” Jamie Rodway, vice president of Licensing, Show Cars and Event Marketing added.
For more information on Slide-Lok garage cabinets, garage floor coating systems, garage storage and their patented, innovative design advantages, contact Slide-Lok directly at
800-835-1759 or visit them on the web at www.slide-lokofthebayarea.com.
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok’s garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok’s flooring system features a 1 day all weather install and are 4x stronger than epoxy; and Slide-Lok’s closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Nextel Cup Series drivers. Slide-Lok’s garage cabinets are also featured on BobVila.com
Slide-Lok’s dealer network includes more than 150 dealers across the United States and Canada.
About Roush Fenway Racing:
Roush Fenway Racing is NASCAR’s largest team operating 14 motorsports teams, five in NASCAR NEXTEL Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; five in the Busch Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Todd Kluever, Michel Jourdain Jr. and Danny O’Quinn Jr.; and three in the Craftsman Truck Series with Edwards, Peter Shepherd, Travis Kvapil, Erik Darnell and T.J. Bell; and one in the ARCA RE/MAX Series with Colin Braun and Darnell. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.