FOR IMMEDIATE RELEASE
Slide-Lok Activates License During Auctioning of RCR Series 3 Camaro
Phoenix, AZ – February 1, 2008 – The Barrett-Jackson auto auction is not only the largest and most popular of its kind, but also has a rich history of making firsts. This year was no exception with the auctioning off of the RCR Series 3 Camaro along with a specially branded “Intimidator” version of the new Slide-Lok Racing Garage cabinet system which made its unofficial debut during the auction.
Slide-Lok, the nation’s leading manufacturer and distributor of garage cabinets, garage flooring and garage accessories, recently teamed up with Richard Childress Racing and Total Performance, Inc. to activate their licensing entry into the sport during the historic auctioning of the RCR Series 3 Camaro. In the interest of maximizing the overall value of the offering, Slide-Lok was asked to provide a one-of-a-kind garage cabinet display for the RCR Series 3 Camaro, which showcased the coveted number 3 Racing Garage and never before seen “Intimidator” branding that served as the platform for two championship trophies.
Mike Brown, director of licensing for Richard Childress Racing, stated, “Slide-Lok did a fantastic job of pulling together a great looking display in a very short time frame, and we all expect great things for their new Racing Garage product line.”
The number 3 special edition Slide-Lok Racing Garage garnered a lot of attention from auction attendees, as well as from Barrett-Jackson VP of marketing Ritchie Fliegler. According to Fliegler, “The Slide-Lok display did a great job of differentiating the Childress car from others at the auction and really helped in creating buzz for the car.”
Slide-Lok’s Racing Garage will feature the names, numbers, color schemes and signature logos of the top drivers who participate in the NASCAR Sprint Cup Series, integrated into Slide-Lok’s patented, plywood garage cabinets, Slat-Wall systems and inlaid into Slide-Lok’s garage floor coatings. Jason Jantzen, director of marketing for Slide-Lok also commented, “We were thrilled to be a part of such an historic event and welcome the opportunity to work with Brook Phillips of TPI and Richard Childress Racing on future events.”
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok’s garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok’s garage flooring system features a 1 day all weather install and are 4x stronger than epoxy; and Slide-Lok’s closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Sprint Cup Series drivers. Slide-Lok’s garage cabinets are also featured on BobVila.com.
Slide-Lok’s dealer network includes more than 150 dealers across the United States and Canada.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned nearly 180 victories and 11 NASCAR championships, including the 2007 NASCAR Nationwide Series owners’ point title and six in the Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Cup Series, Nationwide Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte and Stephen Leicht (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn).